11 - 14 MAY 2024 CASABLANCA
Cosmetista Expo North & West Africa stands as the largest African trade fair that brings together all stakeholders in the beauty, cosmetics, and wellness industries.
The expo serves as a platform for exchange between the African continent and other continents, offering a prime opportunity to foster partnerships on both national and international scales.
Cosmetista Expo North & West Africa functions as a marketplace for brands and distributors. The cosmetics market in Morocco has demonstrated an annual growth rate ranging from 10% to 15%, achieving a turnover of 1.09 billion in 2017. According to the "Morocco Cosmetics Market Size and Trends Analysis Report," this figure is projected to nearly double by the year 2025.
Following five successful editions, we are delighted to announce the forthcoming 6th edition of Cosmetista Expo North & West Africa, scheduled to take place from May 11th to 14th, 2024, in Casablanca.
Introduce your products and services in a rewarding context to thousands of attentive visitors, be they proffessionals or consumers.
Detect the trends; discover all the innovations of the sector and the new expectations of the market.
Promote your brand, diffuse your news and key messages, work on your brand image close to a large public who came specifically for you.
Diversify your clientele, develop your customer portfolio and seize new opportunities of business in a full evolution changing market.
Expand your professional network and develop partnerships at the national and international levels. Prospect and collect a database of qualified contacts.
Show your know-how and value the performance of your products / services through demonstration sessions or animated workshops with your great care.
Cosmetista Expo North & West Africa, the must-attend event of the cosmetic industry, successfully concluded its sixth edition, showcasing the vitality and exceptional growth experienced by the beauty, cosmetics, and well-being sector. Indeed, from May 27th to May 30th, the exhibition welcomed over 17,000 national and international visitors who came to discover the latest trends and innovations presented by established manufacturers as well as emerging brands of natural products.
The 2,500 m2 of the International Conference and Exhibition Center in Casablanca (CICEC) were barely sufficient to accommodate the 102 booths featuring around 400 major European, Brazilian, North American, Asian, and, of course, African and Moroccan brands—both established players and new entrants. Throughout the four days of the exhibition, Cosmetista Expo North & West Africa provided a fruitful exchange platform for professionals, manufacturers, distributors, wholesalers, beauty salons, perfumeries, parapharmacies, spas, and online boutiques. Exhibitors showcased a multitude of innovations ranging from skincare and haircare tools and treatments to makeup products, perfumes, natural products, and of course, equipment and devices.
From live shows and demonstrations to practical workshops and conferences led by renowned experts, spa owners, beauty salon proprietors, and distributors had the opportunity to explore the latest trends and technological advancements. This further solidified the positioning of Cosmetista Expo North & West Africa as the ultimate gathering for professionals across the continent.
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